Managing sales through distributors and channel partners is notoriously tough: if the tools are too complex, less than 10% of partners will actually use them; if they are too flexible, you lose control of your brand. For Revenue Operations (RevOps) leaders, the goal is simple: predictability, governance, and faster revenue growth. Here are the 7...
Passive video tells you a view count. Interactive video tells you what a specific buyer chose, clicked, and cared about — while they were watching.
Manually tracking partner incentives in spreadsheets works until it doesn't — usually right around the time a program crosses a few dozen partners and a few incentive tiers. Here's what to check before choosing a platform to automate it.
Through-Channel Marketing Automation (TCMA) is software that lets a vendor push co-branded, on-message campaigns out through its partner network — letting each partner localize and launch quickly, while the vendor keeps control over brand, messaging, and compliance.
Partner demand automation software is a category of platform that helps vendors and their channel partners jointly generate, track, and convert demand — without the manual handoffs that usually break down between a vendor’s marketing team and dozens (or hundreds) of individual partners. It sits at the intersection of two things most partner programs already...
Traditional channel marketing has an engagement problem: static collateral no longer converts. Integrating interactive video into Through-Channel Marketing Automation (TCMA) platforms is the key strategy for enterprise brands and their partner networks to stand out, personalize, and close deals faster.
Every channel marketing report has the same blind spot. It tells you how many people clicked. It doesn't tell you who they were, what company they work for, or whether the right person on the buying committee ever saw the message.
The landscape of B2B channel marketing has fundamentally changed. Traditional training videos, static co-branded assets, and linear webinars no longer keep partners engaged—or give vendors the visibility they need to prove Marketing Development Fund (MDF) ROI.
