The Evolution of Channel Marketing: Introducing Partner Demand Automation
Category: Popular
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Point-Based Partner Programs: Upping the Game in the Channel
Why a Point-Based Partner Program Amid rising competition and the need for efficiency in partner ecosystems, many technology, media, and telecom vendors are moving away from traditional metal-tier programs (gold, silver, bronze) toward point-based systems. Unlike metal tiers that mainly reward resellers, point-based programs recognize the broader ecosystem, including non-transacting partners who influence opportunities, customer...
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Navigating the Legal Labyrinth of MDF Programs
Creating and managing Market Development Funds (MDF) and Co-Op programs can supercharge channel marketing—but not without navigating a web of compliance obligations. Here’s a streamlined legal checklist to help you run global MDF programs with confidence. 1. Understand the Core Laws Robinson–Patman Act Requires fairness: MDF and Co-Op funding must be offered equitably across competing...