Why a Point-Based Partner Program Amid rising competition and the need for efficiency in partner ecosystems, many technology, media, and telecom vendors are moving away from traditional metal-tier programs (gold, silver, bronze) toward point-based systems. Unlike metal tiers that mainly reward resellers, point-based programs recognize the broader ecosystem, including non-transacting partners who influence opportunities, customer...
Creating and managing Market Development Funds (MDF) and Co-Op programs can supercharge channel marketing—but not without navigating a web of compliance obligations. Here’s a streamlined legal checklist to help you run global MDF programs with confidence. 1. Understand the Core Laws Robinson–Patman Act Requires fairness: MDF and Co-Op funding must be offered equitably across competing...
Appointment Bolsters Optime’s Global Growth and Solution Delivery Strategy. Weston, FL – September 15, 2025 – Optime, a pioneer in channel marketing innovation and automation, has announced the appointment of Claudio Ayub as Chief Revenue Officer. With over 25 years of expertise in partner engagement and loyalty management, Ayub brings a wealth of industry knowledge...
