Appointment Bolsters Optime’s Global Growth and Solution Delivery Strategy.

Weston, FL – September 15, 2025 – Optime, a pioneer in channel marketing innovation and automation, has announced the appointment of Claudio Ayub as Chief Revenue Officer. With over 25 years of expertise in partner engagement and loyalty management, Ayub brings a wealth of industry knowledge and leadership to the board.

The appointment is a key component of Optime’s long-term strategy to strengthen its governance and strategic oversight. Ayub’s perspective will be instrumental in guiding the company through its next phase of development, focusing on market penetration and technological advancement.

This appointment underscores Optime’s dedication to market leadership, leveraging Ayub’s extensive expertise and proven history of driving growth and innovation in his previous executive roles at 360insights, Perks Worldwide, and Hawkeye/Vistex. His deep understanding of market dynamics and operational intricacies will play a crucial role in driving Optime’s success.

Welcoming him to the board, Optime’s CEO, Maria Merce Martin, remarked, “We are exceptionally pleased to welcome Claudio Ayub to our company. His profound industry knowledge and strategic acumen are unparalleled. Claudio’s guidance will be critical as we navigate future opportunities and challenges, ensuring we continue to deliver superior value to our stakeholders and clients. We’re thrilled to welcome him as we launch a new era of partner demand automation built on interactivity, data, and AI.” Martin added.

“I am honored to join Optime at such a pivotal moment in the company’s trajectory,” stated Claudio Ayub. Optime’s dedication to pioneering solutions and its robust strategic product vision are truly impressive. I look forward to collaborating with the leadership team to leverage my experience in steering the company toward sustained growth and continued industry disruption.”

About Optime
Optime is a global channel marketing technology leader specializing in AI-driven solutions, cloud technologies, and enterprise software. Committed to innovation and customer success, Optime empowers organizations to tackle complex challenges and achieve sustainable growth.
Learn more at www.ai-optime.com.

Media Contact
Gabriela Pulido Palm
Corporate Marketing
press@ai-optime.com

SUMMARY 

Optime is excited to announce Claudio Ayub as its new Chief Revenue Officer. With over 25 years of experience in partner engagement and loyalty management, Ayub will drive Optime’s global growth and enhance solution delivery. His leadership experience, gained at 360insights, Perks Worldwide, and Hawkeye/Vistex, positions him to lead Optime’s next phase of innovation, expansion, and technology advancement.

CEO Maria Merce Martin highlighted Ayub’s industry expertise and strategic vision, noting that his leadership will be key to delivering more value to clients and advancing the future of partner demand automation with interactivity, data, and AI.