The landscape of B2B channel marketing has fundamentally changed. Traditional training videos, static co-branded assets, and linear webinars no longer keep partners engaged—or give vendors the visibility they need to prove Marketing Development Fund (MDF) ROI.
MARKETING TECHNOLOGY | 7 min read Through-channel marketing automation (TCMA) has evolved. The best platforms today don’t just distribute content, they generate buyer intent intelligence at the moment of engagement. What Is Through-Channel Marketing Automation? Through-channel marketing automation (TCMA) refers to platforms that enable vendors to execute marketing programs through their partner networks, resellers, distributors,...
